They also liked jumping for it if I held it high in the air, and batting it around the floor. And of course holding it and ripping at it with their teeth - it's very tough! (As my cats enjoy ripping and spitting, I'm not worried about them eating any shredded chunks, but I do pick them up and bin them when they finally succeed in tearing off a piece.) And of course the next metamorphosis of this toy was to attach it to the 'Da Bird' wand and turn it into a whizzing wand toy. Lots of successful sommersaults with this toy! Just look at the glee on Ava's face when she caught it in her little paws!